At Media Optimizer ("we", "our", or "us"), we are committed to protecting and respecting the privacy of every individual who interacts with our website and services. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit mediaoptimizer.in or engage us for digital marketing services.
This policy is compliant with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and best practices aligned with GDPR principles for our international clients.
By using our website or services, you consent to the practices described in this Privacy Policy. If you disagree with any provision, please discontinue use of our website and contact us to discuss your concerns.
Overview
Media Optimizer is a digital marketing agency based in Gurugram, Haryana, India. We act as a data controller in respect of personal information collected through our website and as a data processor when handling client data in the course of delivering services.
We collect only the minimum necessary information required to provide our services, operate our business, and communicate with you effectively. We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
- Data collected is used only for the purposes stated in this policy.
- You have the right to access, correct, and request deletion of your data.
- We maintain industry-standard security measures to protect your information.
Information We Collect
We may collect the following categories of personal and non-personal information:
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full name, job title, company name | Client communication, proposal preparation |
| Contact Data | Email address, phone number, office address | Service delivery, follow-ups, invoicing |
| Financial Data | Invoice records, payment history (not card data) | Billing, accounting, tax compliance |
| Marketing Data | Campaign briefs, business goals, target audience | Strategy development, campaign execution |
| Technical Data | IP address, browser type, device info, pages visited | Website analytics, security, user experience |
| Communication Data | Emails, WhatsApp messages, form submissions | Service communication, support, record-keeping |
Sensitive Data: We do not intentionally collect sensitive personal data such as health information, racial or ethnic origin, political opinions, or financial account credentials. Please do not share such information with us unless explicitly required for a specific service.
How We Collect Data
We collect personal information through the following methods:
- Contact Forms: When you submit a free consultation request, enquiry form, or callback request on our website.
- Email & Phone: When you communicate with us directly via email, phone, or WhatsApp.
- Service Agreements: When you sign a service contract or statement of work, which may include personal and business information.
- Cookies & Analytics: Automatically when you browse our website, via cookies, pixels, and analytics tools (see Section 5).
- Social Media: If you engage with us via LinkedIn, Instagram, Facebook, or other platforms, we may receive profile information permitted by your privacy settings on those platforms.
- Referrals: From business partners, referral sources, or industry events where you have consented to your information being shared.
- Advertising Platforms: In the course of managing ad campaigns on your behalf, we may access data within ad platforms (Google Ads, Meta Ads Manager, etc.) that includes performance data and audience insights.
How We Use Your Data
We use your personal information for the following lawful purposes:
- Service Delivery: To perform the digital marketing services you have engaged us for, including campaign management, reporting, and strategy.
- Client Communication: To respond to your enquiries, send you updates, reports, invoices, and service-related notifications.
- Business Development: To send you relevant case studies, insights, or service offerings that may be of interest to you (with the option to opt out at any time).
- Improvement of Services: To analyse usage patterns, understand client needs, and improve our service quality and website experience.
- Legal Compliance: To comply with applicable Indian laws, tax requirements, and regulatory obligations.
- Security & Fraud Prevention: To detect, investigate, and prevent fraudulent transactions and other illegal activities.
- Contractual Obligations: To manage contracts, onboard new clients, and fulfil our legal and commercial commitments.
We will never use your data for purposes incompatible with those stated above without informing you and obtaining appropriate consent.
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and help us understand how visitors interact with our content.
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Essential | Core site functionality, security, session management | No β required for the site to function |
| Analytics | Understanding visitor behaviour (Google Analytics) | Yes β via browser settings |
| Marketing/Pixels | Google Ads & Meta conversion tracking, remarketing | Yes β via browser or opt-out tools |
| Preference | Remembering your settings and preferences | Yes β via browser settings |
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Our website may use the Meta Pixel and Google Tag Manager to measure ad campaign performance. Data collected through these pixels is governed by Meta's and Google's respective privacy policies.
Data Sharing & Disclosure
We do not sell, rent, or trade your personal information. We may share your data only in the following limited circumstances:
- Service Partners & Subcontractors: With vetted freelancers, designers, or technology partners who assist in delivering your campaign, bound by confidentiality obligations.
- Advertising Platforms: Audience data may be shared with Google, Meta, LinkedIn, and other ad platforms strictly for the purpose of running your campaigns.
- Analytics Providers: With Google Analytics or similar tools to help us understand website usage. These providers process data on our behalf under strict data processing agreements.
- Legal Requirements: When required by applicable law, court order, or governmental authority to disclose personal information.
- Business Transfers: In the event of a merger, acquisition, or sale of business assets, your information may be transferred to the acquiring entity, subject to equivalent privacy protections.
- With Your Consent: In any other situation, we will only share your data with your explicit prior consent.
We will never share your personal information with marketers, advertisers, or data brokers for their own commercial purposes.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and reporting requirements:
- Active Client Data: Retained for the duration of the engagement and for 3 years after the last service date for business continuity and dispute resolution purposes.
- Financial Records: Retained for 7 years as required by Indian tax regulations (Income Tax Act, GST regulations).
- Enquiry & Prospect Data: Retained for up to 2 years from the date of last contact, after which it is securely deleted.
- Website Analytics Data: Retained in anonymised or aggregated form for up to 26 months via Google Analytics default settings.
- Email Communications: Retained for up to 3 years for reference and legal purposes.
When data is no longer required, we securely delete or anonymise it so that it can no longer be associated with you.
Data Security
We take data security seriously and implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, alteration, or disclosure. Our security measures include:
- SSL/TLS encryption for all data transmitted via our website.
- Password-protected access to internal systems with multi-factor authentication where applicable.
- Restricted access to personal data on a need-to-know basis within our team.
- Regular security reviews and updates of our systems and software.
- Secure cloud storage with reputable providers (Google Workspace, AWS) with data processing agreements in place.
- Staff training on data protection and privacy best practices.
While we implement industry best practices, no method of data transmission or storage is 100% secure. In the unlikely event of a data breach that affects your rights and freedoms, we will notify you and the relevant authorities in accordance with applicable law.
If you suspect any unauthorised access to your information, please contact us immediately at security@mediaoptimizer.in.
Your Rights
Depending on your location and applicable law, you have the following rights regarding your personal data. We are committed to honouring these rights promptly:
Right to Access
Request a copy of the personal data we hold about you.
Right to Rectification
Request correction of inaccurate or incomplete data.
Right to Erasure
Request deletion of your data ("right to be forgotten").
Right to Restriction
Request that we limit processing of your data in certain circumstances.
Right to Portability
Receive your data in a structured, machine-readable format.
Right to Object
Object to processing of your data for marketing purposes at any time.
To exercise any of these rights, please contact us at privacy@mediaoptimizer.in. We will respond within 30 days of receiving your request. We may require identity verification before processing certain requests.
Opt-Out of Marketing: You can unsubscribe from our marketing emails at any time using the "unsubscribe" link in any email, or by contacting us directly. This does not affect service-related communications.
Children's Privacy
Our website and services are intended for business professionals and are not directed at children under the age of 18. We do not knowingly collect personal information from minors.
If we become aware that we have inadvertently collected personal information from a person under 18 without parental or guardian consent, we will take immediate steps to delete such information from our records.
If you believe we may have collected information from a minor, please contact us immediately at privacy@mediaoptimizer.in.
International Data Transfers
As a digital marketing agency, some of the tools and platforms we use (Google, Meta, LinkedIn, HubSpot, etc.) may store and process data on servers located outside India. Where such transfers occur:
- We ensure that the receiving party provides an adequate level of data protection consistent with this policy.
- We rely on standard contractual clauses, adequacy decisions, and the privacy frameworks of these platforms.
- All major third-party platforms we use are compliant with GDPR and other applicable international privacy standards.
By using our website or services, you consent to the transfer of your information to countries outside India that may have different data protection laws, subject to the safeguards described above.
Third-Party Links
Our website may contain links to third-party websites, blogs, or platforms (such as Google, LinkedIn, Meta, or industry publications). These links are provided for reference and informational purposes only.
Once you leave our website, we are not responsible for the privacy practices, content, or security of those third-party sites. We encourage you to review the privacy policies of any external websites you visit.
The presence of a link to a third-party site does not imply our endorsement of that site's content or privacy practices.
Policy Changes
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will:
- Update the "Last Updated" date at the top of this page.
- Post a notice on our website homepage for a reasonable period following material changes.
- Where required, notify active clients via email about significant changes that affect how we handle their data.
We encourage you to review this Privacy Policy periodically. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact our Privacy Team:
- Privacy Enquiries: privacy@mediaoptimizer.in
- General Email: hello@mediaoptimizer.in
- Security Reports: security@mediaoptimizer.in
- Phone: +91-98765-43210
- Registered Address: Media Optimizer, Gurugram, Haryana β 122001, India
- Business Hours: Monday β Saturday, 9:00 AM β 7:00 PM IST
We aim to respond to all privacy-related requests within 30 business days. For urgent matters, please call us directly.
Your Privacy is Our Priority
We're committed to maintaining the highest standards of data protection. If you have any questions about how your data is handled, our team is here to help β always transparently.